Welcome to SINA® – the exclusive online shop for sustainable and stimulating toys that are never boring. We have it all, from traditional toys to unusual, design-led ones. Using environmentally-friendly materials we produce high-quality toys with sophisticated mechanisms and appealing designs. Made with love and care, our toys support the development of your child in the best possible way and make childhood one of the most beautiful things on earth. For as Friedrich Fröbel said ‘Play is the highest expression of human development in childhood’.

Welcome to SINA® – the exclusive online shop for sustainable and stimulating toys that are never boring. We have it all, from traditional toys to unusual, design-led ones. Using environmentally-friendly materials we produce high-quality toys with sophisticated mechanisms and appealing designs. Made with love and care, our toys support the development of your child in the best possible way and make childhood one of the most beautiful things on earth.
For as Friedrich Fröbel said ‘Play is the highest expression of human development in childhood.’

‘We are the creative wooden toy maker from the Erzgebirge.’

The long tradition of wooden toy making in the Erzgebirge makes SINA® toys particularly special. We combine passion and knowledge of the importance of play with our many years of expertise in making wooden toys. We develop our wooden toys for all children out there who want to play, with enthusiasm and a creative spirit of innovation. Who can resist that?

‘We are the creative wooden toy maker from the Erzgebirge.’

The long tradition of wooden toy making in the Erzgebirge makes SINA® toys particularly special. We combine passion and knowledge of the importance of play with our many years of expertise in making wooden toys. We develop our wooden toys for all children out there who want to play, with enthusiasm and a creative spirit of innovation. Who can resist that?

There’s a lot going on. Here you will find gift ideas, aspirational wooden toys and much, much more. And if you happen to be in the area, we would be really delighted to welcome you to our small SINA® shop.
See you soon: Your SINA® team

‘We are the expert supplier for you.’

SINA® as an expert supplier: In addition to our own products we offer our commercial customers a range of services and contract work. These range from simple small parts for the furniture industry and for publishers of games, to complete finished products and components for other sectors.

‘We are the expert supplier for you.’

SINA® as an expert supplier: In addition to our own products we offer our commercial customers a range of services and contract work. These range from simple small parts for the furniture industry and for publishers of games, to complete finished products and components for other sectors.