We have been manufacturing wooden toys here in the Erzgebirge since 1991. What we don’t do is run of the mill.
It has always been our aim to create and produce something special. The result is contemporary interpretations of traditional wooden toys, as well as really innovative wooden toys with which SINA® is bringing a new focus to the tradition of wooden toys. SINA® toys are toys for creative children and adults. After all, playing together is just the most fun, isn’t it?

We have been manufacturing wooden toys here in the Erzgebirge since 1991. What we don’t do is run of the mill.
It has always been our aim to create and produce something special. The result is contemporary interpretations of traditional wooden toys, as well as really innovative wooden toys with which SINA® is bringing a new focus to the tradition of wooden toys. SINA® toys are toys for creative children and adults. After all, playing together is just the most fun, isn’t it?

We continue to write ‘real’ history.
SINA® is predominantly ‘Made in Germany’, nothing else would be acceptable in the Erzgebirge. Here, traditional craftsmanship comes together with modern manufacturing processes at the highest level of quality while also meeting the requisite safety aspects and service concepts of today. As a regional employer, we are committed to our community and we work together with experienced regional partners and suppliers. And in Dusyma Kindergartenbedarf GmbH in Schorndorf, we have beside us a partner that, like us, strives every day to fulfil the wishes of its customers and to look after the wellbeing of its employees. For us this is the foundation stone for all future success and recognition.

‘We are the creative wooden toy maker from the Erzgebirge.’

‘We are the creative wooden toy maker from the Erzgebirge.’

We continue to write ‘real’ history.
SINA® is predominantly ‘Made in Germany’, nothing else would be acceptable in the Erzgebirge. Here, traditional craftsmanship comes together with modern manufacturing processes at the highest level of quality while also meeting the requisite safety aspects and service concepts of today. As a regional employer, we are committed to our community and we work together with experienced regional partners and suppliers. And in Dusyma Kindergartenbedarf GmbH in Schorndorf, we have beside us a partner that, like us, strives every day to fulfil the wishes of its customers and to look after the wellbeing of its employees. For us this is the foundation stone for all future success and recognition.

The manufacture of SINA® toys also means conceiving and designing them. Here, we place the highest importance on design, colour, feel and natural functionality. Ultimately these are the decisive factors that determine the attractiveness of our products and that support children’s development. In our designs the most important thing is individual inspiration. We believe in our ideas and this is what motivates designers, educationalists and writers to collaborate with us. And it is the close, direct connection to Friedrich Fröbel, founder of the first kindergarten, and his sets of Gifts that we incorporate into the development of our toys. The wealth of invention they provide is immense, turning spheres, cylinders, cubes and their parts into objects to be played with.

The manufacture of SINA® toys also means conceiving and designing them. Here, we place the highest importance on design, colour, feel and natural functionality. Ultimately these are the decisive factors that determine the attractiveness of our products and that support children’s development. In our designs the most important thing is individual inspiration. We believe in our ideas and this is what motivates designers, educationalists and writers to collaborate with us. And it is the close, direct connection to Friedrich Fröbel, founder of the first kindergarten, and his sets of Gifts that we incorporate into the development of our toys. The wealth of invention they provide is immense, turning spheres, cylinders, cubes and their parts into objects to be played with.

An ancient idea reinvented.
The production of wooden building blocks, followed later by Fröbel play materials, started in the Erzgebirge in 1850. And from the very beginning, maintaining the Erzgebirge tradition of making sets of building blocks was one of the partners’ main reasons for founding the company.

The ‘Spiel- und Holzwarenfabrik S.F. Fischer’ company in Oberseiffenbach had a major influence on the beginnings of the Erzgebirge tradition of making sets of building blocks. In 1850 they started producing sets of wooden building blocks and a few years later play materials following the ideas of Friedrich Fröbel, as well as building and tile-based games. Sets of building blocks, building and tile-based games, and teaching materials from ‘S.F. Fischer’ received international diplomas, awards and recognition, and document its importance as the first toy factory in the whole history of German sets of building blocks. Production at this location ended in 1990.

We are deeply committed to the educational ideas of Friedrich Fröbel and his play and activity materials, which today are widel y accepted throughout the world.
Educators and promoters of the Fröbel method still work together with us in order to give our products the credibility they merit.

Simple shapes in the bright colours of the rainbow run like a common thread through our collection of toys. Cheerful colours are more appealing and encourage curiosity. They stimulate children to grasp, touch and build… using all their senses. They promote creativity and give children their first feeling for aesthetics.

Read more

An ancient idea reinvented.
The production of wooden building blocks, followed later by Fröbel play materials, started in the Erzgebirge in 1850. And from the very beginning, maintaining the Erzgebirge tradition of making sets of building blocks was one of the partners’ main reasons for founding the company.

The ‘Spiel- und Holzwarenfabrik S.F. Fischer’ company in Oberseiffenbach had a major influence on the beginnings of the Erzgebirge tradition of making sets of building blocks. In 1850 they started producing sets of wooden building blocks and a few years later play materials following the ideas of Friedrich Fröbel, as well as building and tile-based games. Sets of building blocks, building and tile-based games, and teaching materials from ‘S.F. Fischer’ received international diplomas, awards and recognition, and document its importance as the first toy factory in the whole history of German sets of building blocks. Production at this location ended in 1990.

We are deeply committed to the educational ideas of Friedrich Fröbel and his play and activity materials, which today are widel y accepted throughout the world.
Educators and promoters of the Fröbel method still work together with us in order to give our products the credibility they merit.

Simple shapes in the bright colours of the rainbow run like a common thread through our collection of toys. Cheerful colours are more appealing and encourage curiosity. They stimulate children to grasp, touch and build… using all their senses. They promote creativity and give children their first feeling for aesthetics.

Read more

If you are visiting Seiffen, the home of wooden toys, our scenic town of Neuhausen or the surrounding area, we would of course be delighted to welcome you. Our small SINA® toy shop will transport you into a world of toys.
We always have the whole of the current SINA® collection in stock. In addition, we also offer seconds, discontinued items, display items and remaindered stock at attractive prices.
There is ample parking directly in front of the factory outlet.

If you are visiting Seiffen, the home of wooden toys, our scenic town of Neuhausen or the surrounding area, we would of course be delighted to welcome you. Our small SINA® toy shop will transport you into a world of toys.
We always have the whole of the current SINA® collection in stock. In addition, we also offer seconds, discontinued items, display items and remaindered stock at attractive prices.
There is ample parking directly in front of the factory outlet.