SINA® was founded about one year after the reunification of Germany. At a time when the East German economy was at rock bottom and unemployment was very high. Despite, or precisely because of this the founding partners Lulu Schiffler-Betz, Horst Ehnert and Werner Seidler decided the project was worth the risk. Production began in Neuwernsdorf in October that year, with 5 employees. At the time products were manufactured exclusively for Dusyma Kindergartenbedarf GmbH. No-one could have known at the time that SINA® would initially fail at this location.