Good design motivates you to play and that over the years. Bad design does the opposite. That is why we give a lot of thought to the face of our products. By working with designers with different backgrounds, training and work priorities, we at SINA® can draw on a wide range of knowledge.

Good design motivates you to play and that over the years. Bad design does the opposite. That is why we give a lot of thought to the face of our products. By working with designers with different backgrounds, training and work priorities, we at SINA® can draw on a wide range of knowledge.

Yasuo Aizawa

When designing a toy, I worry about these 3 points: “Beauty, simplicity and originality.”

Karsten Braune

“Vocational training as a wooden toy maker in Seiffen and studies at the University of Applied Arts in Schneeberg.”

Daniel Fischer

„Ein gutes Holzspielzeug zu entwickeln, ist für mich nicht nur die Vermählung von Ästhetik und Funktion. Erst wenn auch die Qualität unseren überdurchschnittlichen Ansprüchen genügt, die Sicherheit für unsere Kinder gewährleistet ist und wir einen Beitrag zum Umweltschutz leisten konnten, habe ich ein echtes SINA®-Spielzeug geboren.”

†19.01.2018

Ronald Lesselt

„Jumping back and forth between the different fields for me is not a walk on the edge, but instead a necessary enrichment, which again and again gives me a new persprctive on the context of things.“

†30.11.2006

Kurt Naef

“Naef toys have received many awards.”

Katharina Scheithauer

“As a toy designer and as a graphic designer with a talent for text, I enjoyed working in a wide variety of fields for years.”

†13.12.2020

Dr. Lore Thier-Schroeter

„SINA® consultant for Fröbel toys, Certified educator / educator for playing, Berlin – Germany“

Fred Voss

„Schaffen von Bezug auf kürzeste Distanz, das direkte Gegenüber, ist der primäre Teil meiner Arbeit. “

Ursula Wuensch

“It takes a willingness to pursue an idea for a lifetime … (Adi Dassler – founder of Adidas)”

Yasuo Aizawa

„Jumping back and forth between the different fields for me is not a walk on the edge, but instead a necessary enrichment, which again and again gives me a new persprctive on the context of things.“

Karsten Braune

“…always the wooden figure from the Erzgebirge…”

Yasuo Aizawa

Daniel Fischer

“For me, developing a good wooden toy is not just a marrying up of aesthetics and function. It is only when the quality meets our above-average standards, the safety for our children is guaranteed and we have been able to make a contribution to the protection of the environment that I have created a genuine SINA toy.”

Karsten Braune

Ronald Lesselt

„Jumping back and forth between the different fields for me is not a walk on the edge, but instead a necessary enrichment, which again and again gives me a new persprctive on the context of things.“

Daniel Fischer

Kurt Naef

“Naef toys have received many awards.”

Ronald Lesselt †19.01.2018

Katharina Scheithauer

“As a toy designer and as a graphic designer with a talent for text, I enjoyed working in a wide variety of fields for years.”

Kurt Naef †30.11.2006

Dr. Lore Thier-Schroeter

„SINA® consultant for Fröbel toys, Certified educator / educator for playing, Berlin – Germany“

Katharina Scheithauer

Fred Voss

„Creating a reference to the shortest distance, the direct counterpart, is the primary part of my work.“

Dr. Lore Thier-Schroeter †13.12.2020

Ursula Wuensch

“It takes a willingness to pursue an idea for a lifetime … (Adi Dassler – founder of Adidas)”

Fred Voss

Sense and instinct for pedagogy and the healthy development of our children? A passionate designer for wooden toys? We are always looking for designers and fresh minds who accompany us in our creative work from the first idea to the finished product. We are an ambitious team based on partnership and are always interested in new ideas.

Ursula Wuensch

Sense and instinct for pedagogy and the healthy development of our children? A passionate designer for wooden toys? We are always looking for designers and fresh minds who accompany us in our creative work from the first idea to the finished product. We are an ambitious team based on partnership and are always interested in new ideas.